Hotel Marketing with converting Keywords.

Recently we came across a project from a budget hotel in Kuala Lumpur. The project consisted of us helping increase traffic through SEM , SEO and Social Media to the company. Most people who are in my shoe would have to admit Keyword research is a very time consuming task.

Generic keyword research can lead to low conversions and also from a SEO & PPC point of view, high costs. Now i wasn't at the first meeting however, the bloke meeting my business partner was the official e-commerce expert. He claimed to know SEO and he was a specialist is OTA marketing. However he turned out to be a man that steals ideas. He did know OTA but when he supplied us with keywords, well let me give you a example, "hotel", "Bookings" Those were the keywords he was actually wanting us to chase.

We did have a good laugh at first, than we decided to get down to business. The important factor in keyword research is using a funnel methodology to find the most converting.
eg. Hotels Kuala Lumpur, Thou is massively searched is not really relevant.

Let's look at something more in line :- Budget Hotel in Bukit Bintang , Now this is a lot closer to what we want however it is still someone shopping around. Branding may help you get a better conversion but let's jump a little closer.

Budget Hotel in Jalan Alor , now most experts may consider this a not well searched phrase however, this will have a 75% chance of converting (results based on Google analytics). Directing the traffic to the correct URL is also very important. These things aren't taken into consideration when doing research and it is a pity. The success or failure of your business may on day depend on the smallest detail.

Two very Different Types of Apples

I recently read about two different types of apples. You would say apples, what is new about this. There are many types of apples in this world, but what I am talking about is two types of hotels. Both seem to be vying for Budget Hotel in Kuala Lumpur market, however, as there are standards, so is there class by one has the feeling of security and comfort and one has a feeling more rotten.

I begin my visit to the Apple Inn Jalan Pudu. I started using Google to re-read the reviews before going there just to give me the idea. Google Places and Booking.com have some reviews, and not one was very friendly, so I went to find out for myself. First of all, green used here didn't quite seem to catch the cool atmosphere of the owner was after.That doesn't say much.

I booked a room and was told to go upstairs, Fine so far, however upon entering the room, I knew i was in trouble. The room was small which is consistent with Budget Hotels in Kuala Lumpur. But it was dirty. I can safely say the person who cleaned the room did not change sheets. Not impressed at all. Upon talking to the reception bloke, he said the room was made and no further explanation was needed. Brilliant.

Next on my stay was Apple Hotel in Jalan Alor. Again I went through the evaluation process, before checking into the hotel. The website states that the hotel takes into account travel budget and the rooms are a bit small. It is very true, but for the price I felt it was a good deal. The first thing you notice is that this hotel in Kuala Lump is very clean. The decor matched the mark very well and reached the green to give the brand a bit of freshness. I can easily understand why critics were so good when entering the rooms. It seemed that everything was very new, however, be a new hotel, I'd expect it to be. Each room has a bathroom and think that the owners had really given this hotel some thought. Once again, the convenient location makes this place ideal for a customer visit.

So between the two apples in Kuala Lumpur, I would say that the price difference is very similar and Apple Hotel in Jalan Alor is by far the best option. As we all know, no one likes a rotten apple and if it is not your choice of food I suggest staying away from the Apple Inn.

Food Shopping in Kuala Lumpur

Food shopping or normal super market shopping in Kuala Lumpur is totally different than we had expected. My friend had advised me that it was cheaper to eat out than to buy groceries here. I scoffed at the idea as being a good old fashioned country boy, we love our cereals and toast.

In saying that the food in Kuala Lumpur is amazing. Lots of variety to choose from. the local Malays have some great food with their Nasi Lemak for breakfast and the tea is very tasty as well (teh tarik). The Chinese seem to prefer a noodle breakfast and the Indians Roti Chenai.

Trying all this is great fun and the taste is amazing however sometimes we just have to have the plain muesli and toast. In my hunt I went to the supermarket to look for some milk, museli, bread, eggs and the good old kiwi trustful, weetbix. I did manage to find it but the prices were ridiculous, maybe it's because they were all imported products apart from the bread,milk and eggs.

So what have a learnt in shopping in Kuala Lumpur for Food? Eat out and it's a lot cheaper than eating than buying food. I know this has absolutely nothing to do with www.applehotels.com or Hotels in Kuala Lumpur however, think carefully before you go grocery shopping in Malaysia.

Budget Hotel in Kuala Lumpur

When looking for a budget hotel, what do we take into consideration? First and foremost is the price. Currently we all use so many portals or online travel agencies to get the best possible price. Is this the best way forward or are we better going directly to the Hotel's website? I think we all have to take other things into account when looking at a budget Hotel.

Security is the big concern as with most budget hotels who really lack the foresight to take the guests safety into account. Reviews is another, how do we really trust those reviews posted on numerous websites saying that the hotel is amazing only to turn up and find out that the hotel is absolutely bullocks.

Recently we found a budget hotel in Kuala Lumpur that seems to have thought most of these processes through. Firstly it's more than a budget hotel but more so a boutique hotel that runs at really low prices. We stayed two nights at Apple Hotel. The security was great as they actually had two people working at night. The front door is keycard controlled and movement to the lifts is controlled by another set of security doors.

Though it is right outside the very busy Jalan Alor, the noise does not carry through which makes for a great nights sleep specially with the amazing beds they have.

They have really gone all out on the whole fake review scenario by posting genuine reviews by all the guests staying there. This is done via video making it more realistic and more likely that i would buy a room here.

Overall we feel Apple Hotel has done a great job and as far as hotel reviews in kuala lumpur goes, they are a mark above anyone else.

Budget Hotel Trend

The recent tread in Hotels isn't so much going for luxury but for convenience. The most recent example been a little Hotel that we fell is going to have a big reputation one day, Apple Hotel in Kuala Lumpur. This Hotel of 40 or so beds is setting the standard in Budget Hotels in Kuala Lumpur.

Let me begin by giving you a quick tour of this Hotel. As you walk through the front door, you will first fill how efficient and clean it is compared to the streets of Jalan Alor. Not that Jalan Alor is that messy however the stalls in front of the hotel hide the true beauty of this place. A key card is received upon check in and customers have to go through a security door to their rooms which is a great comfort to people weary about security.

The Rooms are well designed and made for the no frills traveler. The rooms are small but the bed's are very comfortable, later we found out they are Dreamland beds, a major superbrand in Malaysia. The comfort of the beds are unreal. The room comes with it's own toilet and bathroom.

This is a classic case of budget traveling. The idea is to spend time outside and not in your room however the sleep should be comfortable and the room clean. With Jalan Alor food and Bukit Bintang just outside the door, why would you want to stay in the room.

Our verdict is the designer got this right. The hotel is excellent. The room the right size and no frills is great. The price range is on par with other budget hotels however we would easily pay more for the comfort and security. Apple Hotel has managed to hit the nail in the head in the very competitive cheap accommodation market in Kuala Lumpur.